About Our Foundation
Learn about our mission, vision, and the dedicated team behind our organization.
Our Story
Founded in 2010 by a group of retired defense personnel, the Exservicemen Canteen Welfare Foundation was born out of a shared vision to support our fellow veterans in their post-service lives.
What started as a small initiative to provide discounted groceries has now grown into a nationwide network of 135+ branches offering comprehensive support services to ex-servicemen and their families.
Our Mission
To empower ex-servicemen through essential services, employment opportunities, and community support.
Our Vision
A nation where no veteran struggles for basic needs after serving their country.
Our Journey
Foundation Established
Started with a single canteen in Delhi, providing discounted groceries to retired defense personnel.
First Expansion
Opened branches in 5 major cities across North India, expanding our reach to more veterans.
Employment Initiative
Launched our employment assistance program, helping veterans find meaningful second careers.
National Recognition
Received the National Award for Excellence in Veteran Welfare Services from the Ministry of Defense.
135+ Branches
Now serving veterans across all states of India with comprehensive welfare programs.
Meet Our Leadership
Poonam Yadav
Chairman
Former General Officer Commanding-in-Chief, Western Command
Kamal Singh Yadav
CEO
Former Chief Medical Officer, Armed Forces Medical Services
Manish Kumar
Executive Director
Former Naval Attaché, Indian Embassy in Moscow